Good communication is not only about using the right words. It is also about making it easy for other people to understand what you mean. This becomes especially important when you are leading a meeting, explaining a decision, presenting an idea, or having a difficult conversation. Even a strong idea can lose its value when the person hearing it has to work too hard to understand it.
The good news is that clear communication does not always require a major change in your style. A few simple habits can make a noticeable difference. The goal is not to sound more impressive. The goal is to make your message easier for other people to follow.
Prepare Before You Speak
Preparation is more than reading your notes or looking through your slides. Before an important conversation, think about what you want people to understand and what you want them to do with that information. Then practice saying it out loud. You may discover that something which looks clear on paper is much harder to explain when you actually say it.
This is particularly useful before an important presentation or meeting. Practice the difficult parts rather than simply reading the whole thing from beginning to end. If you can explain your main idea clearly without your notes, you will be better prepared when someone asks a question or takes the conversation in an unexpected direction.
Preparation also gives you a chance to remove unnecessary information. The more familiar you are with your message, the easier it becomes to focus on what your audience actually needs to hear.
Know Who You Are Talking To
The same message may need to be explained differently to different people. A technical expert may understand terms that a customer does not. A senior executive may want the main business impact, while a new employee may need more background before they can understand the decision.
Before you speak, think about what your audience already knows and what they need from you. You do not need to change your message completely. You simply need to choose language and examples that make sense to the people in front of you.
For example, a Sales Director explaining a new pricing system to the sales team might focus on how it will affect customer conversations. When explaining the same system to the Finance team, the discussion may focus more on revenue and reporting. The idea is the same, but the language should help each group understand why it matters to them.
Pay Attention to What Isn't Being Said
Communication does not happen through words alone. Your tone of voice, facial expression, posture, and gestures all provide information. At the same time, the people listening to you are giving you information through their own behavior.
Watch for signs that people may not understand. Perhaps someone looks confused, stops taking notes, or looks around the room. You may need to slow down, explain the point in a different way, or ask if the group has questions. You should also pay attention to your own signals. Speaking too quickly, looking down at your notes, or using the same gesture repeatedly can affect how your message is received.
You do not need to become an expert in body language. Simply paying closer attention can help you notice when communication is working and when something needs to change.
Keep It Clear, Concise, and Complete
Clear communication answers the question without making the listener work to find the answer. Concise communication removes unnecessary words and information. Complete communication gives people enough information to understand what they need to know and what happens next.
These three ideas work together. If your message is clear but missing an important detail, people may still be confused. If it is complete but takes twenty minutes to explain a simple decision, people may lose the main point. Strong communicators find the balance between saying too little and saying too much.
Before you finish an important conversation, ask yourself whether the other person knows what you mean, what they need to know, and what happens next. When you make understanding easier for other people, you make your own communication more effective.
Being easy to understand is not the same as being simple-minded. In fact, it often requires more thought. The strongest communicators take complex ideas, organize them carefully, and give people a clear path through the information. Their skill is not that they have more to say. It is that they know what people need to hear.
This Week's Micro Goal
Choose one important conversation or meeting this week and prepare for it using these four questions:
- What is the main thing I want people to understand?
- What does this audience already know?
- What might be difficult for them to understand?
- What do they need to know before we finish?
After the conversation, ask one person: "Was there anything I could have explained more clearly?"
Executive Language Toolkit
- Clarify: To make something easier to understand. Could you clarify what you mean by that?
- Concise: Short and clear, without unnecessary information. Her explanation was concise and easy to follow.
- Complete: Containing all the information that is needed. Let's make sure the information is complete before we send it.
- Audience: The people who are listening to or reading something. We need to think about our audience before we present the proposal.
- Gesture: A movement of the hands or body that communicates something. His gestures helped explain the idea.
Office Idioms and Expressions
- Keep it simple: Avoid making something more complicated than necessary.
- Get your point across: Communicate your idea successfully.
- Spell it out: Explain something very clearly.
- Lose someone: Cause someone to stop understanding what you are saying.
- On the same page: Have the same understanding of a situation.
Leadership Roundtable
- What makes someone easy or difficult to understand in a business meeting?
- How does your communication change when you speak to different audiences?
- When do you tend to give too much information?
- What is one habit you could change to make your communication clearer?
This lesson first appeared in The Well-Spoken Executive on LinkedIn.